An AI COO for your store. Not another dashboard.
Nerve connects every data source you run and helps you decide what to do next. Ask it to plan your summer range, price it, and show you what the buy will do to your cashflow. You get the judgement of a seasoned COO in minutes, without making the hire.
Ask it the question you’d ask a great COO.
The kind of forward-looking call a lean team has never had the firepower to make, because it pulls on every source at once and points at what to do next. Watch Nerve work one through.
“Summer’s coming. Build me a range plan from what my customers bought last summer, factor in the trends they’re into this year, attach pricing, and show me what the buy does to my cashflow over the next three months.”
Pulled last summer’s sales by customer cohort, then cross-referenced what those same customers are buying now and the category trends moving this year. Here’s the plan.
Proposed summer range
12 SKUs · priced| Line | Units | RRP | Margin |
|---|---|---|---|
| Hero category, scaled on last year | 320 | £88 | 62% |
| Trend-led newness | 180 | £74 | 58% |
| Repeat-favourite restock | 240 | £52 | 60% |
Cashflow impact
next 3 monthsThe buy needs about £42k upfront. Cash tightens through June, and is back above your floor by August. I can stage the order to soften the dip.
You’re not short of dashboards. You’re short of someone to make the call.
Shopify, your ad platforms and your email tool each tell you what already happened, in their own separate tabs. Nothing sits across all of it and tells you the plan, the price, and what it will do to your cash. That’s a COO’s job, and at your stage you can’t justify the hire yet.
- ✗Plenty of reports, no one to make the call
- ✗Range, pricing and buying decisions made on gut
- ✗No view of how a buy hits cashflow until it’s too late
- ✗A COO is a £100k+ hire you’re years away from
It decides well because it sees everything.
A COO is only as good as what it can see. Nerve brings every system you run into one model, and because it’s modular, we can add new sources whenever you need them.
Need a source we don’t have yet? We add it. One client wanted UK census data to profile their customers by area, so ONS Census is now built in.
A COO, and the specialists behind it.
The COO sets direction. Each specialist goes deep, and all of them read every source.
Finance agent
Blended margin, cash, and the cashflow impact of every decision.
Analyst agent
True attribution, cohorts and LTV across ads, email and organic.
Growth agent
Where the next pound pays back, and what to plan for next season.
Merchandising agent
Range plans, pricing and buys, built on what your customers actually do.
The playbook VCs use, now yours.
Nerve is built by a team that works alongside the VCs backing consumer and ecommerce brands. We help decide whether a business is worth funding, and once it is, we help its founders work out where the money should go. That same thinking now runs on your store’s data.
- ✓Part of the diligence playbook used to assess hundreds of consumer and ecommerce businesses for funding
- ✓Advises funded founders on where to spend it: where growth, retention and margin actually come from
- ✓Built first for VC portfolio companies, now for every consumer brand
Useful from day one, and sharper every week after.
The two things a lean founder needs from a COO they didn’t hire: that it learns the business, and that you can always check its work.
It remembers you
Nerve has memory. It learns you, how you think, and how your business works over time, so every plan is more tailored than the last. The longer it runs, the sharper it gets.
It shows its working
Every decision comes with the data and the reasoning behind it, so you can question it, push back, or check it yourself. You’re always the one who decides.
You get us too
You work directly with the team behind Nerve as you scale, with people who know your business and pick up the phone. We only take on a limited number of brands at a time.
Two reports in, Nerve runs the brand’s biggest calls.
A fast-growing fashion label turning deadstock fabric into new garments, deciding on price, range and cash with Nerve.
Nerve cut the discount
It found the brand was discounting deeper than it needed to. Nerve trimmed the discount by 10%, and customer numbers held. The revenue lift was immediate: +10% a month, worth around £50k a year and rising as sales do.
It spotted the missing category
The range planner saw the collection had no trousers. Nerve proposed reintroducing them, set the exact price, and used past data to back out the target cost so the brand hit its required margin. The product launched successfully.
It found the price gap
Nerve noticed products sat at £40–60 or £120+, with nothing between. That £60–120 band is a key price point for winning new customers, an opening the brand couldn’t see on its own.
Because Nerve reads Xero, it watches the cash too. It flags when an extra discount could help move stock, and when there’s room to put spare capital into marketing or new inventory. These are timing calls a lean team would otherwise be making blind.
From two reports, Nerve built the brand’s own customer personas and learned from its history. It’s now a key touchpoint for decisions about the future, and it gets sharper with every one.
Nerve identified pricing and range optimisations that were valuable straight away. These were extremely difficult for us to analyse without consultancy we couldn’t afford. Nerve means I can focus on making cool products.
Founder · fast-growing fashion brand
Cheaper than every alternative, and better than all of them.
Set up with you, not handed over.
Nerve is a tech-first consulting service. You get the product and our team, working the first decisions through with you.
We connect your data
Together we plug in every source you run. Read-only and secure, set up in minutes.
Nerve unifies it
Your separate tools become one model your COO can reason across.
We work the first calls with you
The team helps you turn early insights into decisions you actually act on.
You decide, we’re on hand
Ask Nerve anytime, with our team a message away as you scale.
Expertise built in, not just data plumbing.
Nerve doesn’t just connect your data. The same playbook we use working with VC-backed brands shapes every recommendation, and you’re never left alone with it. We work closely with each brand, which is why we only take on a limited number at a time.
A COO and their team. One price.
We confirm fit on a call before either of us commits.
- ✓Every data source you run, connected
- ✓Your AI COO plus four specialist agents
- ✓Forward-looking plans: range, pricing, cashflow
- ✓Hands-on guidance from our team, not a support queue
- ✓Built on the VC playbook
The honest answers.
Book a call. We’ll look at your real numbers.
30 minutes, no slides. You’ll leave with at least one decision worth making about your store, whether or not we work together.
Book a call →